Media Buying & Support
I have been working at ILFS since 2015 where I run the media buying and support service. With a background as a publisher, commissioning editor and marketeer I help our clients make the most effective use of their marketing budget through advice on their choice of purchase from the many legal media products available.
This involves creating marketing plans, buying such products as profiles in legal directories, sponsored articles and display advertising, obtaining price discounts on the above and advising on the marketing messages that are most likely to raise independent firms’ international visibility.
I also help our clients with advice on network memberships, work with them on drafts for legal award submissions, provide website administration and offer an article marketing service.
After 13 years with a major UK B2B directory publisher I spent 10 years as an independent editorial, production and marketing consultant before working as a commissioning editor for a range of leading legal publishers including Wolters Kluwer and Thomson Reuters.
I am a graduate of Oxford University with a degree in English Language and Literature.