It is not uncommon for law firms to find that the scope and structure of their marketing and business development support is no longer unaligned with the current strategic goals of their firm. This can bring challenges as resources and budgets are stretched to cope with new practice areas and sectors, and market positioning may not accurately reflect the firm’s true capabilities.
ILFS have been helping independent firms achieve their strategic objectives since 2005, and building on this experience we can carry out an independent review of your law firm’s current marketing and business development strategy. We do this by conducting a quick online survey with key lawyers, in-house marketing teams (and, if requested, interested third parties) to assess and evaluate current marketing and business development activities across the firm. We also consider market trends and the activity of the competition to help evaluate a firm’s current market positioning and campaign effectiveness.
Following this review, we provide analysis of the strengths and weaknesses of the existing marketing and business development strategy and make recommendations regarding a wide range of key factors including market positioning, targeting, budgets, resources and campaign activity, advising on where improvements could be made and opportunities taken advantage of.
Benefits to you:
- A fast and independent assessment of your marketing and business development plans
- A clear firm positioning and prospect targeting strategy
- A coordinated and consistent approach to marketing and business development
- Proposals for new and innovative ways to promote a practice group or new service
- Budget and return on investment reviews
- Monitoring and feedback mechanisms.
ILFS Strategic Review and Business Development support is also available as part of our International Business Builder (IBB) solution which offers a range of services provided as a discounted package, tailored to our clients specific needs, saving them time and expense.
Contact International Law Firm Solutions