Al Kamel Case Study

“We started working with ILFS because we recognised that it was increasingly important that our rankings in directories such as Chambers, the Legal 500 and IFLR 1000 reflected our leading market position. ILFS have not only helped us achieve this but assisted us to build our international business in many other ways – include highly successful roadshows and membership of Word Services Group. They live and breathe helping Independent law firms build their international practice and have considered all the issues.”

Commercial Imperative

Despite being among the market leaders in Egypt, when Al Kamel Law first started work with ILFS, they were not widely ranked in the Legal Directories and wanted to raise both their firm and specialist lawyer profiles. They had good relationships with a number of international law firms but wished to build on that.

ILFS Role

ILFS worked with Al Kamel Law to develop a Legal Directory submissions strategy, developing their work highlights and lawyer profiles to accurately illustrate their true strength and depth and help establish third party credibility.

ILFS used their connections to arrange several roadshows for Al Kamel Law in London to introduce them to key players at major international law firms.

ILFS also suggested to Al Kamel Law that they might join an international network and reviewed the options, approaching the networks on Al Kamel Law’s behalf and identifying the most suitable available network for them.

The Result

Since working with ILFS, Al Kamel Law has been recognised by the Legal Directories as one of the leading firms in Egypt and has numerous top tier rankings for their key practice areas. Many of its lawyers are also recognised as Leading Individuals or Next Generation Lawyers in key Legal Directories including Legal 500, Chambers and IFLR 1000.

The roadshows organised by ILFS resulted in Al Kamel Law being awarded a number of major instructions, including being appointed on the panel of a top international law firm that has resulted in regular significant assignments.

As a result of ILFS research, Al Kamel Law joined the World Services Group and remains a member several years on.