“We have worked with ILFS for a number of years and feel we are in very good hands. They do a great job in delivering targeted marketing exposure for our firm and its lawyers. They provide real insight into the pros and cons of all the different legal media products on the market. Their communication is clear and they deal effectively and efficiently with our enquiries.”
Commercial Imperative
Wenger Vieli is a leading Swiss law firm with offices in Zurich and Zug. The firm has a global outlook and advises national and international clients in all areas of business and tax law.
Wenger Vieli wanted to raise their profile in the international legal media to increasing brand awareness for the firm as a whole and illustrate the level of expertise their specialist lawyers and tax experts could provide.
ILFS Role
Using ILFS media buying and support service ILFS helped Wenger Vieli assess the value of the wide variety of media products available to them on the market, taking into account circulation, price and product reputation.
Once ILFS had identified the most appropriate media products, we created a fully costed annual international media plan for Wenger Vieli.
ILFS used our collective buying power to negotiate on price and helped purchase a wide variety of media products on behalf of the firm - directory profiles, online banner ads, magazine display and advertorials and cross-border guides.
The Result
ILFS continues to save Wenger Vieli time and money in evaluating all the media products offered by different publishers on the market as well as absorbing the large amount of administrative time it takes to produce media ready copy on time and to budget. ILFS have also assisted the firm improve its directory rankings and reduce the amount of internal time spent on the process.